Free Website Review – Jeffrey Dobkin

Jun 13
2010

Free Website Review

I’ll show you your BIGGEST MARKETING MISTAKE IN THE NEXT 15 MINUTES!  FREE!

Need More Business?  Want to keep visitors longer?  Want more clicks, clients and orders?

It never hurts to have an additional pair of eyes look over your work.  And if those eyes bring with them over 25 years of lean, tough direct marketing experience… and have had the opportunity to review and analyze thousands of marketing pieces… a review of your site can be pretty helpful to you.

Now you can get a FREE 15 minute review of your website.

You see, I’ve discovered that 80% of the grandest, most sweeping recommendations I make to change a marketing campaign – or a website – take place in the first 2 hours of my analysis.  And I actually see the the BIGGEST, LARGEST GAPING HOLES IN A WEBSITE in the first few minutes.


You know – the one or two really, really big areas you’re missing or you’re just plain getting wrong – they stick out to me like a camel with one leg, eating at Denny’s.  At the counter.

How’d you like to know your website’s BIGGEST PROBLEMS – for FREE – right now – in the next 15 minutes! Well…  look-e here, right there on your desk: OMG, it’s a phone!  Pick it up and call me right now – 610-642-1000.  I’ll show you. Right Now!  Absolutely FREE.   OK, I’m waiting…

Oh I know what you’re thinking; you’re thinking,  “OK, Dobkin, so where’s the catch.”

OK, you got me.  Here’s the catch:

To be honest, always am, I get stuck revealing to you these one or two grand mistakes you’re making anyhow.  All my clients get my initial thoughts for FREE.  I’m not the kind of person that sees a big glowing-red mistake in a marketing plan, direct mail campaign or a website and doesn’t tell the client – because I’m holding out for payment.  Call me old fashioned, but that isn’t the way I work.

I genuinely like helping people and I’m not ruthless like some other high-end marketers who hold clients hostage for every single piece of advice they offer.  I’m not a lawyer, and a bill isn’t generated every time I pick up the phone. I chose not to live like that.  Wouldn’t want to.

The first 15 minutes is always FREE.   Always has been.  It just so happens after spending 25 years in the marketing field, I can see a client’s biggest, glaring marketing mistakes from the parking lot – er, right away.  I have a talent for seeing others mistakes.  And the experience to offer a correction for them.

Go on, call me on it: 610-642-1000 rings right on my desk.

If it’s after hours, leave a message – I’ll call you back.  If it’s busy, I’m helping someone else, call back in half an hour.  If it’s lunchtime, I’m probably eating – go ahead, call anyhow – see if my mouth is full.  As a marketing geek, it’s marketing first—eat later.

THE FIRST 15 MINUTES IS FREE, FREE, FREE!

Certainly worth it.  No cost, no commitment, certainly no obligation.

If you find the first 15 minutes were so valuable, so enlightening; and that my fresh independent view was so instrumental to a new direction and your greater success, we can talk about continuing.


My super powers include: Analyzing. Consulting. Increasing sales.  Getting more orders.  Generating additional inquiries.  Securing more web traffic.  Keeping visitors longer.  Online marketing.  Offline marketing.  Copywriting.  Direct Mail. Advertising. PR.

If you like, after your FREE review we can talk about what you need – consulting, writing, copy, design.  I’m very good with marketing, direct marketing, analysis, list selection, ad and direct mail campaigns; and reviews and analysis.  Go ahead – take a look in our sample room to find some examples.  Click here for Sample Room.

If we work together over time, I get paid.  I like talking marketing but I still gotta eat, I need to make a living, support my family, pay off my house, pay off my wife, feed the kids, get a new car every couple of years and…. But… the first 15 minutes – it’s my gift to you and free, free, free.

Deeper website reviews are available.

Need more help?  We schedule our in-depth website reviews within a few days of the work-order.  We promise to deliver constructive criticism, realistic changes you can make, and a plan to give you lasting results of increased calls, inquiries and more business for you.

Our in-depth reviews start at $500 for our three hour review and write-up package.  It’s an awesome value – your site is reviewed by me personally, I don’t pass this off to staff or a trainee.  So you get the master’s touch from a well-trained and experienced eye – and my own top shelf analysis.

After that – if your site is large, or you need additional deeper help or a greater level of services, we offer a writing, structure, navigation, analysis – you know, geeky marketing stuff like dat dere.  If you’re wondering how technical I really am in marketing, here’s a couple of handy articles you might like to see:  Marketing Objectives, and Determining Market Size.

Here’s what you’ll learn from our reviews:

• Exactly where to change your website to increase your response.

• Where people fall off, and how to make your site more “Sticky.”

• Where and how to change your navigation to make more people click around, but still stay on your site longer.

• How to increase your site “Friendliness.”

• How to reduce order “Friction” and increase your orders.

• How and where to ask for – and get – more calls.

• How to bring your brand loyalty up a notch, or two.

• Exactly how much change is needed – and where – to accomplish your objectives and goals.

If this sounds interesting, call for your FREE initial website review.  Or just to talk.  No cost, certainly no obligation.  610-642-1000 rings on my desk.   Thanks.  Jeff Dobkin

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After 25 years of writing direct-selling copy, sales letters and direct mail; and analyzing hundreds of direct marketing campaigns and direct marketing material… we’re finally pretty good.  Call us on it, it’ll be fun, and very interesting for you – I promise.  Visit www.dobkin.com

More writing by Jeffrey Dobkin can be found at www.danielleadams.com

Insurance Marketing with Postcards – 15 top postcard offers/direct mail

Mar 12
2010

Post cards are excellent direct marketing vehicles.  Because of their short format, they’re not great at closing sales, but they’re awesome at flushing out people who are interested, generating inquiries and making your phone ring with very warm prospects.

This is the fourth article in the series on increasing response by creating effective post cards.  The first article set the goals and objectives of our post card marketing campaign.  The second and third articles examined how to write and design post cards that draw maximum response and make your phone ring.  Here are 15 offers you can make to get your phone to ring.

One of the biggest benefits of any direct mail marketing campaigns is it can be so well-targeted to highly qualified suspects, prospects, and current and past customers.  Postcards can be mailed with precision to a highly focused mailing list. Since postcards can be so selectively mailed to a target audience, unlike most advertising mediums such as newspapers, magazines, trade shows, radio and TV, there’s no wasted advertising expense.

Direct marketing campaigns using post cards are low in cost because post cards are cheap to print, address and mail.  A very aggressive marketing campaign – including mailing a postcard every two weeks for a full year – is just $13.  This cost includes the post card, printing, mailshop services (inkjetting the address and sorting in zip sequence) and postage costs.

Of all direct mail formats, postcards are easiest to handle – no folding, stuffing, tabbing, inserting – just address and mail.  And postcards make your phone ring by using the the age old direct marketing criteria of the right headline, clever copywriting, bright graphics, and an irresistible offer with a solid call to action: “Just pick up the phone and call right now for this FREE Offer!”

I did mention you need a great offer to make the phone ring, right?  Here are 15 suggestions…

Remember the objective of direct mail marketing post card campaign is generally not to sell anything – it’s just to have the reader call you and to make your phone ring.  So make your offers sound great, and make “calling for information” sound so tempting and easy the reader just naturally reaches for the phone.  Here are some offers to make the phone ring written specifically for the insurance industry. Not in the insurance field?  Modify some of these and they’ll work for you!

· New types of coverage are available from our office, and from our new line of providers. Call now and get our FREE booklet on…
New LTCI discount rates.
New: Low Cost Travelers Insurance.
· New types of policies are available… Call now to see the very different kinds of policies you can now get…
New: Boat protection insurance
Now: Providing New Tractor Insurance
New: half year policy – why buy a whole year when you just need…
· FREE Upgrade.  As our providers change, some new policies offer extended coverage for the same rate.  Call and see if you are eligible for an upgrade for FREE!  Call now and…
· New Lower Rates: Some rates go up, some just go down. Call us for our free list of cost reductions…
· New Discount Insurance Companies.  Our New “No frills” providers now offer ultra low cost bare-bones coverages.  Call us right now to see if you qualify for…
· FREE Policy Review.  (Make this a wonderful twice-a-year offering, or “On Special Request.”)  Call us for a…
· New products are available in Auto, Life, Health, LTC and business protection.  Call now for…
· Our New Providers offer better rates, policies and coverage.  Call now for…
· More Protection, Less Cost. Selected coverages.  Call now for…
· Thanks for your business
· Thanks for your referrals
· Free Quotes. Always our pleasure to quote.
· Immediate coverage – Immediate bond. Why wait?  if you’re in a hurry and need coverage our agents
· Immediate quotes on most coverages on your request!
· Free Lunch.  Yes, we’re buying!  Call for…
· FREE Booklet!  “11 Ways to Save on Your Insurance!”  “How to ask for and get a lower rate!”
· FREE Analysis!  Let me look over your policy portfolio and I’ll show you where you can save money.  Get rid of lousy coverage you don’t need.
· Lower your risk:  Call us first for all your insurance quotes.

This is the final in the 4-part series on creating an effective direct mail postcard marketing campaign by Jeffrey Dobkin.  Direct marketing with post cards is easy and effective, IF you know how.  You need to 1. know what to say, 2. who to say it to, 3. create a very hot headline, 4. make an attractive offer, and 5. blend lively graphics with 6. enticing copy and 7. mail to the right list.  For the complete article, and more direct mail marketing ideas and articles, including other articles on effective post card marketing please visit http://www.danielleadams.com

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Jeffrey Dobkin will now take your questions, call him on it: 610-642-1000 rings on his desk.  Write him at The Danielle Adams Publishing Company · Box 100 · Merion Station, PA  19066. Dobkin has written 4 books on increasing response in your direct mail and direct marketing campaigns including the cult classic,“How To Market A Product for Under $500,” and also “Direct Marketing Strategies,” and “Uncommon Marketing Techniques.” Please order his books at Amazon or call directly, or download Dobkin’s e-books on his website, http://www.danielleadams.com.  Not only are they amazingly great, but… he needs the money.

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